Your job is then to send them the correct information in industry mailing list small bits and a very friendly way. You should use an auto responder service to automate this process. For example, you can offer your website visitors in turn for a sign-up: • Newsletters industry mailing list with information about the product or service you are selling. • A free Report or Video series industry mailing list as a teaser for your product offer. • E-zines that have detailed information about what your company sells or teaches. Discount offers that you send out only to industry mailing list subscribers. • A very cheap or free trial offer to test your membership site. The first e-mail that you send out to people on your opt-in list should let them know that they asked to be included on your industry mailing list and they need to confirm their subscription again (double opt-in process). Also always give them the clear option to industry mailing list take themselves off your e-mail list at any time. This way your subscriber is always in control. The Importance of Building Lists The most important rule in online industry mailing list marketing is to have a list of opt-in e-mail addresses. The larger your e-mail list the more successful your online business will be. This is the driving factor for a successful industry mailing list business model. Every time someone buys something from you, you need to take the effort to obtain their e-mail address. If you do not catch your customers contact information, you industry mailing list will lose all chances of future communication and probably repeat sales with them.